The Amaya Collective Story
As a designer, I have always been drawn to creating spaces and experiences that bring beauty, comfort, and intention into everyday life — through my home, my work, and the rituals that shape our days.
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Amaya Collective was born from that philosophy.
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Inspired by my family and Japanese heritage, the name Amaya comes from my daughter’s middle name — a meaningful connection to tradition, family, and the cultural roots that continue to inspire me both personally and creatively.
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I believe everyone should have everyday things that make them feel good. The feeling of climbing into bed after a long day. The confidence that comes from finding the perfect skincare product. A beautifully set table for an ordinary weekday meal. The small finishing touches that make you feel more like yourself.
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Through Amaya Collective, I share a thoughtfully curated collection of personal care, wellness, and lifestyle pieces chosen with intention, quality, and beauty in mind. Inspired by luxurious textures, thoughtful design, and intentional living, each product is selected to bring moments of calm, comfort, and connection into everyday routines.
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The things that keep you coming home to yourself.
Be well. Be beautiful. You deserve it.
Jennifer Kuwabara
Jennifer Kuwabara is a Canadian Registered Interior Designer (ARIDO + IDC) and founder of Kuwabara Design Group Inc. and Amaya Collective.
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With over 25 years of design experience, Jennifer is known for creating thoughtfully layered spaces that feel elevated, timeless, and deeply personal. Inspired by travel, art, architecture, fashion, and everyday living, her work balances beauty, warmth, and functionality to create environments that authentically reflect the people who inhabit them.
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Jennifer approaches each project with a collaborative and thoughtful perspective, believing great design should not only be beautiful, but should also shape the way people live, gather, and connect.
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Have a look at what we have been up to at Kuwabara Design Group Inc.

